- INSTANT MIXES
Desi homemade ghee was an integral part of every Indian cuisine... until GRB & Udhayam Ghee entered the market with its product offering... today these two brands have become a staple product across every South-Indian home and is synonyms for purity, aroma and taste. Available in customized packaging sizes as per consumer requirements - whether on weekly, fortnightly or monthly basis, the size vary from 10 ml. to 15 lt. and comes in stand-up pouches and pet jars; to suit the convenience of the each and every consumer.
GRB has a lot of firsts associated with its name. GRB is a pioneer in the innovative packaging design; the brand has now become a benchmark for standards in the industry. It was the first brand to introduce the "Granulated Ghee" through its unique proprietary process and introduce the Aroma Retention Pack [ARP] to keep the taste and aroma of the product intact. The brand was also the first to use an organised network for retail trade and use several leading Indian celebrities to endorse the brand.